Showing posts with label Cancer. Show all posts
Showing posts with label Cancer. Show all posts

Saturday, 28 January 2012

Study Shows Women Battling Breast Cancer Now Have New Option for Reconstruction at the Same Time as Mastectomy

(PRWEB) August 02, 2011

Cassileth One-Stage Breast Reconstruction offers customized, natural looking breasts immediately after one surgery.


For the first time, women can now wake up from a double mastectomy with customized breasts with virtually no scars. This new procedure was reviewed in a recently released study entitled ?One-Stage Immediate Breast Reconstruction With Implants? published in the "Annals of Plastic Surgery."


One in eight women will develop breast cancer in their lifetime. More women are opting for mastectomy with reconstruction. In 2010 more than 250,000 new cases of breast cancer were diagnosed in America. Last year, 93,083 reconstructive surgeries were performed. That?s an eight percent rise from the 78,832 in 2000. The majority of these women are choosing reconstruction with implants.


There was a time when women had to wake up from the mastectomy enduring the trauma of having no breasts. Then in ?90s a two-stage option of tissue-expander reconstruction became available. Today immediate implants at the time of reconstruction have become an option with limited use. The current immediate implant option offers women up to a 200-gram breast size reconstruction. So if a woman is a 750- gram breast size, she is forced to go smaller with the current one-stage procedure. The alternative is the painful process of the two-stage tissue expander procedure that involves expanding the skin with a temporary implant placed during the mastectomy followed by the additional fear and anxiety that a woman endures for the second surgery to place the permanent implant ?until now.


Dr. Lisa Cassileth, a reconstruction surgeon specialist in Beverly Hills, uses acellular dermal matrix (healthy donor tissue) to build an internal customized bra that can hold a silicone implant of any size. Dr. Cassileth sculpts the two-dimensional sheets of tissue into a three-dimensional bra-like shape that mirror the natural shape of the breast and then she tailors the tissue to the woman?s body-type, size and measurements. This eliminates the flat bump-like appearance that characterizes the current immediate implant approach. During the mastectomy, she works side-by-side with the oncologist to reconstruct the breasts and make tiny incisions. Post surgery, she conceals the incisions with a nipple reconstruction to erase any reminders of the mastectomy.


Dr. Cassileth conducted the study on 43 women and a total of 78 breasts. According to the study based on the judgments of patients and independent observers, this one-stage immediate reconstruction is superior in aesthetic outcome. Dr. Cassileth?s patients are even trading their older models, for newer, bigger, perkier breasts that they report are better looking than their own. This new option minimizes recovery time, costs, discomfort and psychological adjustment that accompany the current two-stage tissue expander procedure.


Survey studies report that an important factor in the choice for mastectomy is fear of recurrence. Studies also reported that the choice for conservation of the breast was due to a concern about the cosmetic outcome. This latest One-Stage Immediate Breast Reconstruction provides women for the first time with a solution to prevent breast cancer recurrence without sacrificing the aesthetics.


We have two patients who could really help tell this story. Alice Crisci is 31. She is young, frank and honest in sharing her story about dealing with the repercussions of breast cancer and her new set of breasts. Mary Beth De Lucia is 52 and shares her story of finding Dr. Cassileth to do the one-stage immediate reconstruction instead of having to endure the two-stage expanders to achieve her natural breast-size after the mastectomy.????


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WhatSheBuys & Wacoal Team Up to Donate Funds Proceeds from Wacoal Bra Sales to Breast Cancer Research

(PRWEB) October 05, 2011

WhatSheBuys has teamed up with Wacoal to donate part of the proceeds of all Wacoal bras purchased at the WhatSheBuys store or online between October 2nd and October 16th to Susan G. Komen For the Cure for breast cancer research.


WhatSheBuys will donate $ 2 for every Wacoal bra purchase online at http://www.whatshebuys.com, by phone or in their San Marino retail store. In conjunction, Wacoal will donate an additional $ 2 for each Awareness or Embrace Lace bra purchase during the same time period. Those that purchase over $ 80 of Wacoal will receive a free cream and gold tote bag courtesy of Wacoal.

According to BreastCancer.Org, 1 in 8 women in the United States (12%) will develop invasive breast cancer over the course of her lifetime. ?One in eight are staggering numbers? said Cathy Kamimura, Chief Buyer at WhatSheBuys, ?anything we can do to help raise money for this worthwhile cause we will do. We are pleased to be honored to participate again this year. This cause is very dear to us as we have a number of friends who are breast cancer survivors and a number of friends who are fighting the disease right now" she concluded.


This is the third year that WhatSheBuys has teamed up with Wacoal to raise money for Susan G. Komen For the Cure for breast cancer research. WhatSheBuys was the first specialty retailer selected by Wacoal to participate in its Fi(gh)t For the Cure program in 2009 (before this, partnership in Wacoal?s Susan G. Komen promotions had been reserved exclusively for department stores).


For more than 10 years, through different promotions and events, Wacoal has surpassed over $ 2 million in donations to Susan G. Komen for the Cure.


Those interested in participating in this charitable event can find out more details at WhatSheBuys Wacoal Support The Girls? informational page or by calling 1-877-942-8743.


For more information, contact:

WhatSheBuys PR Department

1-877-942-8743????


About WhatSheBuys:


WhatSheBuys is a specialty retailer featuring world-class brands, 5 star rated service, free shipping and free gift wrap. WhatSheBuys is an authorized retailer of best-of-category, world-class brands for her, for him, for child, including Wacoal, Longchamp, Barefoot Dreams, SPANX, Sassybax, PHYTO, Anastasia of Beverly Hills, and UGG Australia. You can shop online at http://www.whatshebuys.com or visit its store in San Marino, CA.


About Wacoal:


Wacoal, the leader in designer intimate apparel in the United States, Japan, Asia and Europe is internationally known for the best fitting, highest quality bras in the world. The company spends months developing every bra and panty design, guaranteeing perfection and customer satisfaction. The designs are a combination of European elegance and a comfortable American fit. Wacoal manufactures an extensive size range from 32AA to 42H.


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Related Bra Sizes Press Releases

Itty Bitty Bra promotes October Breast Cancer Awareness and Donates Bras to Victims of Domestic Violence and Needy Women worldwide

Irvine, CA (PRWEB) October 11, 2011

For the entire month of October 2011, Itty Bitty Bra, the popular bra line specifically created for women from the small to average size range, is participating in charitable programs for women. In the struggle against breast cancer, Itty Bitty Bra is promoting awareness and encouraging research to finding a cure. 10% of all sales of the pink Signature Itty Bitty Bra as supplies last will be donated to Susan G. Komen for the Cure, the world?s leading breast cancer organization. Breast cancer information cards are included in the Itty Bitty Bra merchandise to promote awareness and encourage testing.


Additionally, Itty Bitty Bra is also supporting Bra Recycling month, a movement to collect gently used or unused bras to be donated to victims of domestic violence and other needy women worldwide. Samples of Itty Bitty Bra will be donated to women in impoverished nations. Those who participate in the program are entitled to join a weekly raffle which includes two $ 25 gift certificates which may be applied at the Itty Bitty Bra website. Creator and designer Jane Hodgdon says, ?Itty Bitty Bra was created to foster a healthy body image, to encourage women to feel good about themselves. We are joining these very important causes to confront the issues countless women are facing today. We all have friends, family and co-workers whose lives have been affected by breast cancer or domestic violence and we wanted to do our part in seeking solutions of these widespread problems.? Everyone who is interested in helping out can log on to the website http://www.ittybittybra.com for further information.


This superior alternative to pricey brands or labels with imprecise sizing effectively combines comfort and style to deliver a healthy confidence among women with petite to average sizes. Since its inception, Itty Bitty Bra has drawn a growing number of devoted followers from career women, homemakers and celebrities. The Itty Bitty Bra collection also includes Signature looks in essential tones of nude, black, white and pink to more fashion forward Couture pieces in leopard and polka dot prints and rhinestone detailing as well as strapless pieces. Available in a range of sizes 32AAs through 38B as well as matching camisoles, thong panties and boy shorts, Itty Bitty Bra retails ? from $ 16 to $ 65 nationwide in specialty boutiques,stores, and on their website http://www.ittybittybra.com.


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