McKinney Car Dealer Lives on the Roof to Help Raise Awareness of Heat Safety

Mckinney, TX (PRWEB) July 27, 2010

Chris Godwin, Owner at Nissan of McKinney and McKinney Buick GMC http://mckinneybuickgmc.com/index.htm has begun living on the roof of his dealership. This week Chris will be living, working and broadcasting live via Webcam from the rooftop at 3800 S. HWY 75 - 24 hours a day for until at least Saturday night. On Monday, despite a thunderstorm Chris remained on the roof as planned. He?s not coming down! And he?ll be using the power of the Internet and the dealership?s considerable Web presence to help educate McKinney-area residents on the dangers inherent in the hot summer months.

Initially conceived by Chris to support a sales challenge he made to his staff at both stores, the dangers posed by this environment quickly took center stage. Event planners took precautionary measures to insure his health. But Godwin also saw the potential to work with McKinney and local community organizations to get the word out about extreme heat and how to prevent its sometimes disastrous consequences.

?Sure, this started out as a challenge to motivate my staff,? Godwin concedes, ?but as long as I?m stuck on the roof, I?d like to do some good while we are trying to do well. For many McKinney area residents, the true challenge is how to prevent tragedy during the triple digit temperatures we face. And for some, that reality even includes how to pay for the large utility bills that come with the Texas heat.?

?Every year, more people die in the US from extreme heat exposure than from hurricanes, lightening, tornadoes, floods and earthquakes combined,? Godwin notes. ?If we can bring attention to serious issues, have a little fun and do a little business at the same time, it?s a win-win for everybody.?

Representatives from several McKinney partner organizations will brave the temperatures on the roof this week to speak to the live audience about subjects ranging from heat stroke and skin cancer prevention to pool safety to the perils of leaving pets and children in automobiles in the Texas heat. And every day at 3pm Chris will host local youth sports teams for ?The Daily Douse?. They will be throwing water balloons up to the roof to cool Chris down.

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Itty Bitty Bra promotes October Breast Cancer Awareness and Donates Bras to Victims of Domestic Violence and Needy Women worldwide

Irvine, CA (PRWEB) October 11, 2011

For the entire month of October 2011, Itty Bitty Bra, the popular bra line specifically created for women from the small to average size range, is participating in charitable programs for women. In the struggle against breast cancer, Itty Bitty Bra is promoting awareness and encouraging research to finding a cure. 10% of all sales of the pink Signature Itty Bitty Bra as supplies last will be donated to Susan G. Komen for the Cure, the world?s leading breast cancer organization. Breast cancer information cards are included in the Itty Bitty Bra merchandise to promote awareness and encourage testing.

Additionally, Itty Bitty Bra is also supporting Bra Recycling month, a movement to collect gently used or unused bras to be donated to victims of domestic violence and other needy women worldwide. Samples of Itty Bitty Bra will be donated to women in impoverished nations. Those who participate in the program are entitled to join a weekly raffle which includes two $ 25 gift certificates which may be applied at the Itty Bitty Bra website. Creator and designer Jane Hodgdon says, ?Itty Bitty Bra was created to foster a healthy body image, to encourage women to feel good about themselves. We are joining these very important causes to confront the issues countless women are facing today. We all have friends, family and co-workers whose lives have been affected by breast cancer or domestic violence and we wanted to do our part in seeking solutions of these widespread problems.? Everyone who is interested in helping out can log on to the website http://www.ittybittybra.com for further information.

This superior alternative to pricey brands or labels with imprecise sizing effectively combines comfort and style to deliver a healthy confidence among women with petite to average sizes. Since its inception, Itty Bitty Bra has drawn a growing number of devoted followers from career women, homemakers and celebrities. The Itty Bitty Bra collection also includes Signature looks in essential tones of nude, black, white and pink to more fashion forward Couture pieces in leopard and polka dot prints and rhinestone detailing as well as strapless pieces. Available in a range of sizes 32AAs through 38B as well as matching camisoles, thong panties and boy shorts, Itty Bitty Bra retails ? from $ 16 to $ 65 nationwide in specialty boutiques,stores, and on their website http://www.ittybittybra.com.

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