Itty Bitty Bra Launches Flatter Me Bra for Plus Size Women This Fall

Los Angeles, CA (PRWEB) September 09, 2011

Itty Bitty Bra, the leading intimate apparel brand for petite to average sized women, introduces a brand new group called FLATTER ME BRA, specially designed for women with petite breasts but broader body proportions. Sized 40AAs, As and Bs to 48B and available in nude and black, with removable pads, this all-new bra will be in stores this Fall for $ 42 at retail.

Manufactured from fine quality fabrications and a patented cup, Flatter Me Bra features the same meticulous quality design by Itty Bitty Bra that provides accurate sizing for superior comfort and fit while preventing gapping or puckering.

Conceived as the superior alternative to pricey brands or labels with imprecise sizing, Itty Bitty Bra combines comfort and style to deliver a healthy confidence in one?s body shape. Since its inception, Itty Bitty Bra has drawn a growing number of devoted followers from career women, homemakers and celebrities.

The Itty Bitty Bra collection also includes Signature looks in essential tones of nude, black, white and pink to more fashion forward Couture pieces in leopard and polka dot prints and rhinestone detailing as well as strapless pieces. Available in a range of sizes 32AAs through 38B as well as matching camisoles, thong panties and boy shorts, Itty Bitty Bra retails from $ 16 to $ 65, Flatter Me Bra for $ 42. They are available nationwide in specialty boutiques and stores including Fred Segal in Santa Monica, CA and on the website http://www.ittybittybra.com.

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Itty Bitty Bra promotes October Breast Cancer Awareness and Donates Bras to Victims of Domestic Violence and Needy Women worldwide

Irvine, CA (PRWEB) October 11, 2011

For the entire month of October 2011, Itty Bitty Bra, the popular bra line specifically created for women from the small to average size range, is participating in charitable programs for women. In the struggle against breast cancer, Itty Bitty Bra is promoting awareness and encouraging research to finding a cure. 10% of all sales of the pink Signature Itty Bitty Bra as supplies last will be donated to Susan G. Komen for the Cure, the world?s leading breast cancer organization. Breast cancer information cards are included in the Itty Bitty Bra merchandise to promote awareness and encourage testing.

Additionally, Itty Bitty Bra is also supporting Bra Recycling month, a movement to collect gently used or unused bras to be donated to victims of domestic violence and other needy women worldwide. Samples of Itty Bitty Bra will be donated to women in impoverished nations. Those who participate in the program are entitled to join a weekly raffle which includes two $ 25 gift certificates which may be applied at the Itty Bitty Bra website. Creator and designer Jane Hodgdon says, ?Itty Bitty Bra was created to foster a healthy body image, to encourage women to feel good about themselves. We are joining these very important causes to confront the issues countless women are facing today. We all have friends, family and co-workers whose lives have been affected by breast cancer or domestic violence and we wanted to do our part in seeking solutions of these widespread problems.? Everyone who is interested in helping out can log on to the website http://www.ittybittybra.com for further information.

This superior alternative to pricey brands or labels with imprecise sizing effectively combines comfort and style to deliver a healthy confidence among women with petite to average sizes. Since its inception, Itty Bitty Bra has drawn a growing number of devoted followers from career women, homemakers and celebrities. The Itty Bitty Bra collection also includes Signature looks in essential tones of nude, black, white and pink to more fashion forward Couture pieces in leopard and polka dot prints and rhinestone detailing as well as strapless pieces. Available in a range of sizes 32AAs through 38B as well as matching camisoles, thong panties and boy shorts, Itty Bitty Bra retails ? from $ 16 to $ 65 nationwide in specialty boutiques,stores, and on their website http://www.ittybittybra.com.

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