Now More Than Ever, Helping Patients Reach Their Goals Can Help You Reach Yours

Atlanta, GA (PRWEB) November 13, 2011

Cosmetic procedures such as whitening don?t always enjoy the most stellar reputation in the dental industry. Many people?and this includes many practice owners?conjure images of wealthy Hollywood elites or spoiled housewives types when you mention cosmetic whitening. Hopefully you don?t share in this mindset. Because in reality, cosmetic whitening is one of the most simple, most cost effective and most dramatic ways you can help improve the lives of your patients. And in doing so, it can help you reach many of the practice growth goals you?ve established for yourself.

?Just as braces have become a symbol of status among today?s youth, white, healthy looking teeth convey a similar standing among the adult population,? says Brad Stevens of Atlanta based Whiter Image. ?Research bears this out. A survey by the American Academy of Cosmetic Dentistry (AACD) reveals that 99.7% of the adult population believe a smile is ?an important social asset.? We couldn?t agree more. This is why we believe that any successful whitening products must be effective and affordable.?

Digging a little deeper reveals tangible reasons why smiles matter.

According to research from Reuters and the Washington Post, more than one billion dollars were spent on online dating in 2010. Which in-and-of itself is impressive. But when you couple that with AACD research that shows that 96% of adults believe an attractive smile makes a person more appealing to members of the opposite sex, it offers you a glimpse of what could be.

?People are willing to pay to find companionship, and one of the most universally agreed upon indicators of beauty and attractiveness is the smile. Cosmetic whitening presents you with the opportunity to help your patients improve their odds in what has become a billion dollar bazaar of online love. And remember, this is only the online component to dating. Dating or not, everyone enjoys the benefits of a beautiful smile,? said Stevens.

While helping people find their perfect match is an obvious benefit to teeth whitening, there is another, more pragmatic benefit people can gain from whitening.

?The AACD study also revealed that 74% of adults feel an unattractive smile can hurt a person?s chances for career success,? said Stevens. ?At a time when so many Americans are switching careers, job hunting or even looking to reenter the job market, it?s obvious that the practice that offers an affordable and easy whitening option has the opportunity to not only better serve their patient base, but help empower people with a genuine sense of confidence. In such a competitive job market, this self-assurance can mean a world of difference.?

Whiter Image is best known for their duo of portable whitening products. The Chic-Flic Teeth Whitening & Lip Gloss Plumper Pen, an on-the-go solution that delivers a premium strength whitening formula with anywhere convenience, and the Whiter Image Teeth Whitening Pen is a unisex offering that delivers a proprietary teeth whitening formulation designed to meet the needs to the on-the-run consumer.

?Whether they?re tucked away for a first date, or packed in your briefcase for a pre-interview whitening, both of these products deliver a whitening procedure that will help people look better and feel more confident,? added Stevens. ?And in doing so, they can help a practice feel great about the service they?re providing for their patient while growing their bottom line.?

Whiter Image is a leader in the teeth whitening industry. They distribute whitening systems and retail products to dental practices both domestic and internationally. The company has a reputation for outstanding results, affordable products and unsurpassed customer support. You can view their complete line at http://www.whiterimagedental.com.

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Beauty News: More Options for Treating Birthmarks Today than Ever

Stamford, CT (PRWEB) September 1, 2010

Vascular birthmarks have long been surrounded by myth. Some myths have it that when a pregnant woman craves a certain food and touches her womb before the craving is fulfilled, her child will have a birthmark. Others say if the pregnant woman touches her belly during an eclipse, her baby will have a birthmark. Still others believe if the pregnant mother's wish is not fulfilled, her baby will have a birthmark. Some even believe that mothers who spilled wine on themselves when they were six to nine months? pregnant will go on to have a baby with a birthmark.

The most common birthmarks are macular stains (sometimes called salmon patches, angel kisses or stork bites), ?strawberry? hemangiomas and port-wine stains.

Birthmarks, for all their mystery and intrigue, are very common. Up to 40,000 children a year in the U.S. may be born with them, and 10 percent of newborns have them, girls five times more than boys. In most cases, they?re perfectly benign. But in others, they can be a sign of disease, from cancer to glaucoma. Hemangiomas have even been linked to low-birth weight in the U.S., and prematurity.

?Many times they are cause for psychological barriers and grief for both patients and parents,? according to Dr. Joshua L. Fox, a leading authority in the field of dermatology with an expertise in birthmarks and laser procedures.

A paper recently published at the 30th annual American Society for Laser Medicine and Surgery Conference found that a treatment for cancer may now help patients with birthmarks. Tumor growth has been found to be dependent on angiogenesis, the growth of new blood vessels. This is also how birthmarks begin. If the blood supply to both is blocked, in a process called anti-angiogenesis, tumors and blood vessels both stop growing.

Under a microscope, hemangiomas can look like a tangled mass of blood vessels. ?Strawberry? hemangiomas, so named because of their pinkish hue and their typical size and shape, are benign tumors that grow on the skin.

?Depending upon their location, strawberry hemangiomas can interfere with feeding, breathing, vision or proper physical development,? says Dr. Fox. ?Some hemangiomas grow inward, which rarely can affect internal organs and more commonly bleed and ulcerate. What?s more, as with all tumors, hemangiomas require a rich blood supply to survive. As babies become more mobile, a trauma to the hemangioma can cause excessive bleeding and can result in an emergency room visit.? Many hemangiomas will shrink over time on their own but some will require treatment.

Macular and port wine stains, however, rarely fade. ?In fact, these flat, pinkish ?splotches? on the skin at birth are actually a vascular network right below the skin?s surface of malformed capillaries that often get larger, deeper, thicker and darker purple as a child grows. Port wine stains have traditionally been more challenging to treat, because they are essentially permanent congenital defects,? Dr. Fox adds. ?Even as we learn new ways to destroy the capillaries, they may redevelop. Port wine stains can also be a harbinger of medical problems.?

Children born with port wine stains on their eyelids, foreheads or scalps are usually given MRIs during the neonatal period, because each year about 5% of children with a port wine stain in this general location are diagnosed with Sturge-Weber Syndrome, which can cause glaucoma and developmental delays,? according to Dr. Fox. ?In rare instances, the venous system within the hemangioma becomes so large and demanding that it saps a developing child?s much-needed blood supply, taxing the heart and stunting normal growth,? he says.

Many birthmarks will shrink over time and disappear completely on their own. But sometimes treatment is called for, depending on the age of the patient, and size, location and rate of growth of the birthmark or hemangioma. Those which threaten normal development of the ear, eye, nose or mouth, or are disfiguring or rapidly growing, are usually the ones which must be treated.

Treatment options include watching and waiting, oral corticosteroids, surgical removal, and a combination of laser therapies, which can lighten even the thicker stains over time, according to Dr. Fox. In rare cases, medications used to treat cancer and high blood pressure may be used in treatment.????

Vascular birthmarks are often a shock to new parents, says Dr. Fox. ?And this is understandable. But while many mothers blame themselves for their child?s birthmarks, parents can rest assured that there is no medical evidence that expectant mothers can prevent them, or that anything an expectant mother does during her pregnancy causes them. What?s more, we are better able to address these birthmarks in a way that can reduce their medical and emotional effects than ever before.?

About Dr. Fox: Joshua L. Fox, M.D., F.A.A.D., earned his medical degree from the Mt. Sinai School of Medicine in New York. He completed an internship at Maimonides Hospital in Brooklyn, followed by a three-year dermatology residency at the New York University School of Medicine. A Fellow of the American Academy of Dermatology, Dr. Fox is a leading authority in the field of dermatology, with an expertise in skin cancer, cosmetic surgery and laser procedures (http://www.advanceddermatologypc.com) Dr. Fox has served as an expert resource on dermatologic topics for numerous television networks including ABC, CBS, CNN, NBC, Telemundo, radio stations, newspapers and magazines. He is the founder and director of Advanced Dermatology, P.C. of New York and New Jersey and the Center for Laser and Cosmetic Surgery and is a spokesman for both the American Academy of Dermatology and the American Society of Dermatologic Surgery. Dr. Fox was the founder of the AAD Melanoma/Skin Cancer Prevention Program in Queens, New York since 1987 and continues today as a director and facilitator of various prevention screening programs annually. Dr. Fox is the founder of the non-profit New Age Skin Research Foundation whose role is to persevere in providing patient education and dermatologic research information to both public and physician alike. (http://www.newageskin.org).

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All-New Wonder-Top Sock Hailed Cushiest, Comfiest Sock Ever; Revolutionary Design Pampers the 7 of 10 Men with Problems Tolerating Conventional Socks

New York, NY (PRWEB) July 19, 2011

Every once in a while an all new breakthrough comes along that?s so revolutionary it catapults an entire product category from its horse and buggy stage into its space age. Therein the result of the hi-tech knitting breakthrough that not only rendered New York?s British Apparel Collection its revolutionary new, non-elastic Wonder-Top miracle sock but also rocketed the entire genre of men's socks into their own space age. While the hi-tech breakthrough ranks as rocket science, the result of the rocket science is nothing but serenely pampered, foot comfort.

Walking bi-pedal is what separates us from Mother Nature?s critters. Tells why socks ? and not just any socks, but cush and comfy socks that coddle your feet in a pillow-like cocoon ? are so critically important to everyday creature comfort. Therein the rationale for Wonder Top sock quest.

Until the Wonder-Top miracle sock debuted this year, the design of mens socks had remained little changed for more than half a century; that was when Dupont introduced Nylon in the late1940s and gave rubber its walking papers.

Hailed the "cushiest, comfiest sock ever," by consumers and retailers, alike, the Wonder-Top miracle sock?s biggest challenge to date has been shaking off its dubiously named, Wonder-Top moniker, a brand name more suggestive of a Fredericks of Hollywood cleavage heaving pushup bra than a rocket-science spawned sock.

Wonder-Top?s lingerie inferences aside, its knit design and fiber composition boast a bevy of foot pampering benefits that contribute to its crown as the world?s "cushiest, comfiest sock ever."

Extra-wide, non-elasticized top that cinches the sock to the calf and ankle is top of the list.

Think an extra wide, non-elasticized top is no big deal? Ask the 7 in 10 American men ? that?s right, 70% ? who report some sort of problem tolerating the vice grip tight top of men?s socks, the heavily elasticized, 2" top part of a sock called a "cuff." To them, Wonder-Top?s over-sized, non-elasticized wide stretch top ranks a God-send, if not a miracle. For the other 30%, Wonder-Top delivers an unrivaled level of sublime comfort that conventional socks can?t begin to match.

For some, Wonder-Top?s wide stretch top resolves a problem as simple as swollen ankles and calves caused by frequent airline flying. For others, the equally simple but still pesky problem is an allergic reaction to synthetic stretch fibers, whether Lycra or any one of several synthetic elasticized yarns, rubber based elastics, included. For still others, the Wonder-Top sock shoos-away a handful of genetically inherited issues, from Schwarzenegger-sized, jock-calves to stove pipe "cankles," calves that don?t narrow at the ankle.

But it?s today?s rocketing rate of diabetes and the swollen calves and ankles that come with it ? along with the same swollen calves and ankles caused by edema or venous insufficiency that, everyday, are growing more common as baby boomers reach their mid-60s ? that are the two top reasons more and more men can?t tolerate the vice grip strangle hold of conventionally designed, elasticized top socks.

British Apparel?s Wonder-Top sock works its comfort soothing magic in three different ways: (1) Partly by ingenious knitting techniques; (2) partly by an innovative redesign of the sock itself; and (3) partly by altering the fiber mix of men?s socks. Blend together the trio of elements in just the right proportions and voila, there-in the Wonder-Top sock?s magic elixir.

And don?t dare think that just because it?s the world?s cushiest, comfiest sock that the Wonder-Top has fuddy-duddy, geezer looks. Just the opposite. The Wonder-Top is every bit as stylish as any of the priciest luxury socks. Like a stylishly designed, Ferrari, all its horsepower is stowed under the hood.

For starters, Wonder-Top eliminates Lycra and rubber as well as rubber-like elastics, all of which can cause allergic reactions. In their place, it subs creped nylon. Beside hypoallergenic, nylon delivers a bigger bang for the buck, thanks to being far more durable than either Lycra or rubberized elastics. That means a longer lasting sock as well as a sock that can withstand repeated washings and hi-temp dryers without flinching an eye.

Nylon is also softer and less abrasive to the skin, which eliminates the itching and skin irritations sometimes caused by Lycra and other elastics. It also takes color better than other synthetic yarns. That means a brighter and more vibrantly colored socks as well as pattern motifs that are visually crisper and far better defined, whether Argyles or dots.

Creped nylon ? think a curly strand of hair ? is Wonder-Top?s fiber finale. Though more costly than linear nylon, the use of crepe delivers a softer stretch as well as a more elongated stretch. Creped nylon, in other words, is a double dip of stretch: First the curls first straighten out. Then, the added stretch in the nylon, itself, kicks-in.

Innovative re-design of the sock itself is second on British Apparel?s three part equation. For starters, the visually obvious makeover is a doubling of the height of the "cuff," sock talk for the heavily elasticized top section that keeps the sock securely suspended. Rather than the standard, 2" cuff, the Wonder-Top cuff stands 4" tall. Instead of packing-in gobs of highly concentrated, elasticized fibers into just 2 inches, Wonder-Top?s double-tall, 4" cuff dramatically slashes the amount of nylon needed by ingeniously spreading its job description over twice as much as territory. Less nylon spread over twice the turf means a softer, but equally secure, grip that doesn?t hinder blood circulation or dig into the skin, causing itching and irritating skin rashes.

Third and final ploy is a proprietary knitting architecture in the cuff itself that keeps the top securely locked at the calf and prevents it from sliding down the leg then slouching around the ankles.

In spite of stylishly good looks that would make even an Italian fashion czar swoon -- and despite its rep as the world?s cushiest, comfiest sock, ever ? a pair of Wonder-Top socks doesn?t cost an arm and a leg. Biggest surprise, if not it?s biggest miracle, is that at under $ 30 each, Wonder-Top socks retail for about the same as any top, luxury brand sock.

About The British Apparel Collection, Ltd.:

Based in New York and founded in 1973 by British expatriate, John Mendez, the near-40-year-old, still family owned company is today helmed by CEO, Simon Mendez. Specializing in luxury niched men?s furnishings and accessories, the multi-faceted British Apparel Collection is both licensor and licensee, produces a wide array of private label merchandise on behalf of top specialty retailers and boasts several internationally recognized proprietary and licensed brands, including Punto, J.M. Dickens of London and Robert Graham.

Headquartered in Elmsford, New York, at One Westchester Plaza, zip code is 10523. Telephone for corporate, administrative and sales offices, as well as CEO Simon Mendez, is 914-345-0330. 800 number for sales and customer service is 800-451-3985. Website is http://www.britishapparel.com.

Contact:

Mr. Simon Mendes

CEO, The British Apparel Collection

914-345-0330

http://www.britishapparel.com

Mr. Andy Stinson

Stinson/R. Ely & Partners

858-573-1698

http://www.stinsonrely.com

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