Cosmetic procedures such as whitening don?t always enjoy the most stellar reputation in the dental industry. Many people?and this includes many practice owners?conjure images of wealthy Hollywood elites or spoiled housewives types when you mention cosmetic whitening. Hopefully you don?t share in this mindset. Because in reality, cosmetic whitening is one of the most simple, most cost effective and most dramatic ways you can help improve the lives of your patients. And in doing so, it can help you reach many of the practice growth goals you?ve established for yourself.
?Just as braces have become a symbol of status among today?s youth, white, healthy looking teeth convey a similar standing among the adult population,? says Brad Stevens of Atlanta based Whiter Image. ?Research bears this out. A survey by the American Academy of Cosmetic Dentistry (AACD) reveals that 99.7% of the adult population believe a smile is ?an important social asset.? We couldn?t agree more. This is why we believe that any successful whitening products must be effective and affordable.?
Digging a little deeper reveals tangible reasons why smiles matter.
According to research from Reuters and the Washington Post, more than one billion dollars were spent on online dating in 2010. Which in-and-of itself is impressive. But when you couple that with AACD research that shows that 96% of adults believe an attractive smile makes a person more appealing to members of the opposite sex, it offers you a glimpse of what could be.
?People are willing to pay to find companionship, and one of the most universally agreed upon indicators of beauty and attractiveness is the smile. Cosmetic whitening presents you with the opportunity to help your patients improve their odds in what has become a billion dollar bazaar of online love. And remember, this is only the online component to dating. Dating or not, everyone enjoys the benefits of a beautiful smile,? said Stevens.
While helping people find their perfect match is an obvious benefit to teeth whitening, there is another, more pragmatic benefit people can gain from whitening.
?The AACD study also revealed that 74% of adults feel an unattractive smile can hurt a person?s chances for career success,? said Stevens. ?At a time when so many Americans are switching careers, job hunting or even looking to reenter the job market, it?s obvious that the practice that offers an affordable and easy whitening option has the opportunity to not only better serve their patient base, but help empower people with a genuine sense of confidence. In such a competitive job market, this self-assurance can mean a world of difference.?
Whiter Image is best known for their duo of portable whitening products. The Chic-Flic Teeth Whitening & Lip Gloss Plumper Pen, an on-the-go solution that delivers a premium strength whitening formula with anywhere convenience, and the Whiter Image Teeth Whitening Pen is a unisex offering that delivers a proprietary teeth whitening formulation designed to meet the needs to the on-the-run consumer.
?Whether they?re tucked away for a first date, or packed in your briefcase for a pre-interview whitening, both of these products deliver a whitening procedure that will help people look better and feel more confident,? added Stevens. ?And in doing so, they can help a practice feel great about the service they?re providing for their patient while growing their bottom line.?
Whiter Image is a leader in the teeth whitening industry. They distribute whitening systems and retail products to dental practices both domestic and internationally. The company has a reputation for outstanding results, affordable products and unsurpassed customer support. You can view their complete line at http://www.whiterimagedental.com.
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