Even though Practice Management firms can be a pretty good bellwether for what?s trending in the dental community, it?s rare that you achieve any sort of consensus. Especially when so many of them pride themselves on being outside-the-box thinkers. Which is why it?s interesting to see so many of the best known names converging around a single product.
If you?re at all interested in the concept of practice marketing, you likely recognize most of the names on this list. There?s the Madow Group. There?s 1000 Gems and the Paragon Group as-well-as Blatchford Consulting and Banta Consulting. They?re a diverse group with one thing in common?they are all recommending the same whitening company to their clients. And it?s not just practice management firms.
Around dentistry, many Key Opinion Leaders are joining the impressive and growing list of those who are singing the praises of this Atlanta-based up-and-comer. This impressive list includes dental luminaries such as Dr. David Hornbrook, Dr. Louis Malcmacher, Dr. Ron Kaminer, Dr. Martin Jablow and Dr. Scott Parker. A full list can be found on whiterimagedental.com. So who is the company that?s piling up the praise from so many different corners of dentistry?
Whiter Image burst onto the scene a few years back driven largely by the popularity (and performance) of their unique Chic-Flic Teeth Whitening & Lip Gloss Plumper Pen, an on-the-go solution that delivers a premium strength whitening formula with anywhere convenience. They also came to market with a unisex version of the pen (a toned down version that omits the lip plumper) that brightens teeth and removes stains on the go, without any messy strips, trays or rinsing. A few forward thinking practices liked the novelty and simplicity of the products and tried them out. They were an instant hit.
Whiter Image has gone on to become a sleeping giant in the whitening field. Their complete line now includes both in-office and take-home whitening kits, custom trays and syringes as-well-as a new Cordless LED Curing Light.
All of the Whiter Image products own excellent reputations within the dental field. But then, so do many products. So what exactly is driving the Practice Management and Key Opinion Leader groundswell of support? In a word, price.
Today?s uneven economy has refocused the way many practices and practice management firms view products. A recent survey suggested that lowering costs has become the driving point behind many practice?s business strategy.
With a price tag that?s often half of what traditional whitening firms charge, Whiter Image is redefining dentist?s expectations by slashing the expected price-point for whitening products. As such, Whiter Image is showing up on many people?s radar?including the decision makers in the practice management field.
Don?t be surprised if the Whiter Image name continues to gain prominence. From gift giving occasions and patient recall and retention, to the desire to do business more affordably, Whiter Image products appear here to stay. Which isn?t really so unexpected?if you?ve tried their products.
Whiter Image is a leader in the teeth whitening industry. They distribute whitening systems and retail products to dental practices both domestic and internationally. The company has a reputation for outstanding results, affordable products and unsurpassed customer support. You can view their complete line at http://www.whiterimagedental.com.
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