Three Client Wins for Robin Leedy & Associates, Specialists in Online and Traditional Media Communications for OTC Health and Beauty PR

Mount Kisco, NY (PRWEB) August 9, 2010

OTC personal health and beauty specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media marketing agency, continues its growth by adding three new clients in the areas of nutritional products PR, OTC personal health PR, lifestyle PR and beauty brands PR, with the addition of: Quality of Life Labs? Active Hexose Correlated Compound (AHCC) immune-boosting supplement from Japan, Blacksmith Brands? PediaCare line of pediatric cough/cold/pain remedies, and Nicene Brands? Topol Plus toothpaste and Porcelana skin lightening creams.

RL&A will conduct a multi-media campaign to help introduce AHCC, the world?s most researched specialty immune compound, to U.S. consumers. Not only will the agency focus on media and influencer outreach, but it will also be producing video content for the Web tapping its new in-house digital content producer.

?With all the recent interest in compounds that help support our immune system, we?re looking forward to partnering with Quality of Life Labs to help build awareness for the benefits of AHCC and the strong science behind it using an integrated media approach,? says Robin Russo, RL&A president. ?Our extensive experience in PR for nutritional products, coupled with our strong internal expertise in social media marketing, provides the groundwork for our efforts for Quality of Life,? says Russo.

Just in time for the upcoming cold/flu season, the agency will also be conducting an integrated PR and social media campaign for the trusted PediaCare line of pediatric remedies. ?While a lot of moms have been reluctant to give medicines to their young children, it?s important for them to know about safe and effective options from a brand parents can trust,? says Alyson O?Mahoney, executive vice president and director of the social media division, ChatteRL&A, at the agency. ?As women, and with years of successful experience marketing to moms, we understand how to effectively communicate these messages and engage consumers in a two-way dialogue to gain trust and feedback.?

Rounding out RL&A?s recent new client wins are social media programs for Topol Plus toothpaste and Porcelana Day and Night Creams. Nicene Brands is headquartered in St. Louis.

RL&A gained its reputation as the PR agency for drugstore brands and is quickly becoming a social media marketing agency of choice for niche brands in these types of categories, ranging from nutritional supplements to OTC and personal care/HBA brands. With more than two decades of experience, including beauty brands PR, nutritional products PR, women?s healthcare PR, lifestyle PR, event planning, social media marketing, Facebook development and management, influencer outreach (consumers and healthcare professionals) and word of mouth marketing, the agency, including its social media division ? ChatteRL&A ? is creating customized communications programs that deliver targeted brand messaging, whether via editorial placements in magazines or on TV, through key bloggers and other category influencers, or on social networking sites, such as Facebook and Twitter.

?What?s nice about our agency is that we?ve developed a business model over the past 26 years that allows us to work with smaller brands that have smaller budgets, yet still deliver a strong ROI and uptick in sales,? says Russo. ?You don?t have to have a huge budget to break through the clutter with strong messaging and creative tactical approaches that resonate with consumers. Social media is the great equalizer when it comes to results that impact the bottom line.?

For more information on social media, social networking PR, and OTC health and beauty PR programming, contact Robin Russo at (914) 241-0086, ext. 16 or Alyson O?Mahoney, ext. 13, or visit http://www.robinleedyassociates.com

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Beauty News: More Options for Treating Birthmarks Today than Ever

Stamford, CT (PRWEB) September 1, 2010

Vascular birthmarks have long been surrounded by myth. Some myths have it that when a pregnant woman craves a certain food and touches her womb before the craving is fulfilled, her child will have a birthmark. Others say if the pregnant woman touches her belly during an eclipse, her baby will have a birthmark. Still others believe if the pregnant mother's wish is not fulfilled, her baby will have a birthmark. Some even believe that mothers who spilled wine on themselves when they were six to nine months? pregnant will go on to have a baby with a birthmark.

The most common birthmarks are macular stains (sometimes called salmon patches, angel kisses or stork bites), ?strawberry? hemangiomas and port-wine stains.

Birthmarks, for all their mystery and intrigue, are very common. Up to 40,000 children a year in the U.S. may be born with them, and 10 percent of newborns have them, girls five times more than boys. In most cases, they?re perfectly benign. But in others, they can be a sign of disease, from cancer to glaucoma. Hemangiomas have even been linked to low-birth weight in the U.S., and prematurity.

?Many times they are cause for psychological barriers and grief for both patients and parents,? according to Dr. Joshua L. Fox, a leading authority in the field of dermatology with an expertise in birthmarks and laser procedures.

A paper recently published at the 30th annual American Society for Laser Medicine and Surgery Conference found that a treatment for cancer may now help patients with birthmarks. Tumor growth has been found to be dependent on angiogenesis, the growth of new blood vessels. This is also how birthmarks begin. If the blood supply to both is blocked, in a process called anti-angiogenesis, tumors and blood vessels both stop growing.

Under a microscope, hemangiomas can look like a tangled mass of blood vessels. ?Strawberry? hemangiomas, so named because of their pinkish hue and their typical size and shape, are benign tumors that grow on the skin.

?Depending upon their location, strawberry hemangiomas can interfere with feeding, breathing, vision or proper physical development,? says Dr. Fox. ?Some hemangiomas grow inward, which rarely can affect internal organs and more commonly bleed and ulcerate. What?s more, as with all tumors, hemangiomas require a rich blood supply to survive. As babies become more mobile, a trauma to the hemangioma can cause excessive bleeding and can result in an emergency room visit.? Many hemangiomas will shrink over time on their own but some will require treatment.

Macular and port wine stains, however, rarely fade. ?In fact, these flat, pinkish ?splotches? on the skin at birth are actually a vascular network right below the skin?s surface of malformed capillaries that often get larger, deeper, thicker and darker purple as a child grows. Port wine stains have traditionally been more challenging to treat, because they are essentially permanent congenital defects,? Dr. Fox adds. ?Even as we learn new ways to destroy the capillaries, they may redevelop. Port wine stains can also be a harbinger of medical problems.?

Children born with port wine stains on their eyelids, foreheads or scalps are usually given MRIs during the neonatal period, because each year about 5% of children with a port wine stain in this general location are diagnosed with Sturge-Weber Syndrome, which can cause glaucoma and developmental delays,? according to Dr. Fox. ?In rare instances, the venous system within the hemangioma becomes so large and demanding that it saps a developing child?s much-needed blood supply, taxing the heart and stunting normal growth,? he says.

Many birthmarks will shrink over time and disappear completely on their own. But sometimes treatment is called for, depending on the age of the patient, and size, location and rate of growth of the birthmark or hemangioma. Those which threaten normal development of the ear, eye, nose or mouth, or are disfiguring or rapidly growing, are usually the ones which must be treated.

Treatment options include watching and waiting, oral corticosteroids, surgical removal, and a combination of laser therapies, which can lighten even the thicker stains over time, according to Dr. Fox. In rare cases, medications used to treat cancer and high blood pressure may be used in treatment.????

Vascular birthmarks are often a shock to new parents, says Dr. Fox. ?And this is understandable. But while many mothers blame themselves for their child?s birthmarks, parents can rest assured that there is no medical evidence that expectant mothers can prevent them, or that anything an expectant mother does during her pregnancy causes them. What?s more, we are better able to address these birthmarks in a way that can reduce their medical and emotional effects than ever before.?

About Dr. Fox: Joshua L. Fox, M.D., F.A.A.D., earned his medical degree from the Mt. Sinai School of Medicine in New York. He completed an internship at Maimonides Hospital in Brooklyn, followed by a three-year dermatology residency at the New York University School of Medicine. A Fellow of the American Academy of Dermatology, Dr. Fox is a leading authority in the field of dermatology, with an expertise in skin cancer, cosmetic surgery and laser procedures (http://www.advanceddermatologypc.com) Dr. Fox has served as an expert resource on dermatologic topics for numerous television networks including ABC, CBS, CNN, NBC, Telemundo, radio stations, newspapers and magazines. He is the founder and director of Advanced Dermatology, P.C. of New York and New Jersey and the Center for Laser and Cosmetic Surgery and is a spokesman for both the American Academy of Dermatology and the American Society of Dermatologic Surgery. Dr. Fox was the founder of the AAD Melanoma/Skin Cancer Prevention Program in Queens, New York since 1987 and continues today as a director and facilitator of various prevention screening programs annually. Dr. Fox is the founder of the non-profit New Age Skin Research Foundation whose role is to persevere in providing patient education and dermatologic research information to both public and physician alike. (http://www.newageskin.org).

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Can Beauty be Found in a Bottle? New Study Shows it Can

Newport Beach CA (PRWEB) June 23, 2011

BioCell Technology LLC announces the completion of the first human skin study of BioCell Collagen II? in women who have undergone natural and UV-intensified aging processes. In broad brushstrokes, this study has demonstrated the safety and significant efficacy of BioCell Collagen II? in improving a variety of aging-associated facial effects measured both qualitatively and quantitatively.

BioCell Collagen II? is a naturally-occurring matrix containing hydrolyzed collagen and highly-bioavailable hyaluronic acid. It had been strongly implicated as a healthy-aging ingredient that promotes both joint and skin health, and specifically causing the ?beauty from the inside? effects that have traditionally been achieved with external or invasive wrinkle-reducing treatments. The outcome of previous studies demonstrated an excellent safety profile and efficacy in bioavailability, increased levels of hyaluronic acid, and inhibition of hyaluronidase, providing more turgid, hydrated, and supple skin. BioCell Collagen II? has also been shown in human clinical trials to reduce joint discomfort and stiffness as much as 40% in eight weeks.

Encouraged by the consistently favorable outcome of the earlier studies, BioCell Technology recently completed a study investigating the effects of BioCell Collagen II? on diverse parameters relevant to aged appearance of the facial skin. These parameters included dryness, wrinkles, deep lines and collagen content. This study on skin aging has proven that BioCell Collagen II? is indeed an essential "nutricosmetic" ingredient that promotes healthy aging. Its multi-layered mechanisms of action have been shown to synergistically antagonize the skin aging process and promote younger-looking appearance with better hydration, higher collagen content, reduced wrinkle counts and shallower line depth. As a result, a majority of the study participants experienced a remarkable improvement in skin texture, together with hydration, reduced scaling, and improved blood microcirculation.

Dr. Joosang Park, principal investigator of the research team, says that the details of the study will be published in the near future. Dr. Park who conducted research at Harvard Medical School for many years applies the rigorous standards of pharmaceutical research and practices to nutritional ingredients. "The extraordinary fact about this study is that the subjects took BioCell Collagen II? orally for skin beauty;? said Dr. Park, ?this was not a topical study. It means that BioCell Collagen II? is not only a true nutraceutical, but that it can offer less wrinkles, increased collagen, and supple, hydrated skin by working from the inside-out.? Dr. Park also stated, ?This and earlier studies demonstrate that BioCell Collagen II can support the skin dermis collagen network containing collagen types I and III as well as collagen type II in the joint. I?m encouraged about these findings and that it adds to the portfolio of research that makes BioCell Collagen II? a true nutricosmetic substantiated by multiple human studies.?

Ms. Asma Ishaq, vice president of marketing and Dr. Park will present the top-line data and discuss the research at the upcoming Nutricosmetic Summit 2011 in Las Vegas. The conference focuses on the emerging and rapidly growing nutricosmetic segment of the dietary supplement industry, which is a direct result of a growing acceptance of younger people investing in anti-aging measures and more so by 11,000 baby boomers turning 50 every day. This trend will continue for the next 10 years, and by 2012, 50 percent of the entire US population will be over 50.

Leading this category with science, BioCell Technology also earns praise from industry experts. ?It?s important to see new science emerging in this area, specifically with ingested products, and we applaud companies such as BioCell that are leading this charge?, notes Len Monheit, Executive Director of the New Hope Supply Network and hosts of the Nutricosmetic Summit. ?Moreover, we are glad that the Summit is the place where this advance is to be presented, and the commitment that BioCell has made in working with our Supply Network to validate and build this category globally.?

About BioCell Collagen II:

BioCell Collagen II? is an innovative dietary ingredient marketed as a healthy aging nutritional supplement that promotes both healthy joints and more youthful-looking skin. It is unique in that it is a naturally-occurring matrix whose three major constituents, collagen type II, chondroitin sulfate, and hyaluronic acid, are reduced to highly-bioavailable, very low molecular weight forms due to its patented hydrolysis process. Made exclusively from articular sternum cartilage, its composition is similar to that of human articular joint cartilage.

About BioCell Technology:

Founded in 1997, BioCell Technology, LLC is the exclusive supplier of BioCell Collagen II? and owns the exclusive rights to market it under US Patents 6,025,327, 6,323,319, 6,780,841 and 7,091,180. The product logo is registered and is available for display on the labels of BioCell Technology, LLC's private label clients for marketing under their own brand names or formulas. For more information on BioCell Collagen II, please contact BioCell Technology, LLC at (714) 632-1231 or visit http://www.biocelltechnology.com.

Contact:

Suhail Ishaq

President

BioCell Technology LLC

Tel. 714-632-1231

Email: suhail(at)biocelltechnology(dot)com

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Skincare-News Presents: First Comprehensive ?Beauty Glossary?

Sacramento, CA (PRWEB) September 14, 2010

Before investing in a new product or treatment, it pays to do some homework. Curious about common beauty terms like ?non-comedogenic? or ?botanical skincare?? Looking for information about acne, exfoliation or spider veins? The Skincare-News Glossary can help consumers and journalists get a handle on industry jargon. Get educated on everything from antioxidants to zinc oxide with Skincare-News.com?s handy guide, ?Skincare-News Glossary: Learning Skincare Lingo.?

-A-

Alpha hydroxy acids: Exfoliating acids that can come from fruits, milk or sugar cane. Lower strengths appear in skincare products to treat fine lines, wrinkles, age spots and dull skin. Higher strengths are used by professionals in chemical peels to rejuvenate the skin.

-C-

Collagen: This protein is naturally found in the skin, and works with another protein ? elastin ? to support the skin?s structure and prevent it from sagging. Collagen gives skin its youthful appearance and keeps it plump and supple. With age, collagen production slows down and skin starts to sag, develops lines and wrinkles and gets drier. Some topical treatments and injectable fillers can help.

-F-

Free radicals: Unstable molecules that try to steal electrons from stable molecules, creating a chain of other unstable molecules that can damage the skin, leading to wrinkles and aging skin. Environmental factors like pollution, UV rays, smoke and pesticides all contribute to create skin-threatening free radicals.

-H-

Hyperpigmentation: A darkening of the skin in areas where melanin production increases. Sun exposure is a major cause of hyperpigmentation, but wounds or inflammation caused by acne or injury can also cause temporary or permanent hyperpigmentation. Sun spots or liver spots are more permanent, but many lightening treatments can help. Larger areas of hyperpigmentation can occur during pregnancy, known as melasma.

-K-

Keratosis pilaris: A harmless but frustrating skin condition that affects up to 50 percent of the population. It occurs when the protein keratin blocks hair follicles, creating small white bumps on the backs of the upper arms, thighs, buttocks and sometimes the face. Treatments include exfoliating ingredients like alpha hydroxy acids that unclog the pores.

-N-

Natural skincare: Tons of products claim to feature ?natural? ingredients; unfortunately, because the term ?natural? isn?t regulated by the Food and Drug Administration (FDA), it?s difficult to confirm a company?s claims. Also, keep in mind that there?s no scientific evidence that natural ingredients are safer or superior to synthetic ingredients. That?s why it?s wise to do your homework when deciding between natural and synthetic options. Also, be sure not to confuse ?natural? skincare with ?organic? formulas.

-P-

Parabens: Chemical compounds used as preservatives in personal care and beauty products to extend shelf life by preventing the growth of fungi, mold and bacteria.

Peptides: Strands of amino acids that naturally occur in skin, providing it with strength and structure. As a skin care ingredient, peptides may have some anti-aging benefits, such as reducing the appearance of fine lines and wrinkles.

Psoriasis: A common autoimmune skin condition that causes redness, flaking and silvery patches called scales. Psoriasis most often occurs on the elbows, knees and torso, but can appear anywhere on the body.

-R-

Retinoids: Derivatives of vitamin A, these prescription-strength topical treatments are the gold standard in anti-aging, because they build collagen, reduce wrinkles and fine lines and improve overall skin tone and texture. Retinoids are also highly effective in unclogging pores and treating acne. Because they?re so potent ? and can cause irritation and dryness ? it?s crucial to work with a dermatologist to find the best way to make a retinoid formula part of your regimen.

Rosacea: A chronic skin condition that causes inflammation, redness, red lines (called telangietctasias), swelling or pimples across the forehead, chin, cheeks and nose. Rosacea most often affects adults between the ages of 30 and 50 and individuals with fair skin.

-V-

Varicose and spider veins: Enlarged dark, purple or blue veins that appear near the surface of the skin. Both varicose veins and spider veins occur when blood leaks into and

Vitamin C: An antioxidant that counteracts harmful free radical effects, decreasing skin damage, and boosts collagen to reduce the look of lines. While it has great benefits, vitamin C is notoriously unstable. When vitamin C is exposed to oxygen, it breaks down, loses its potency and can even create damaging radicals. Look for more stable derivatives of vitamin C, such as ascorbyl palmitate.

-Z-

Zinc oxide: A mineral that treats minor skin irritations, including diaper rash, mild burns and chapped skin. Zinc oxide is also commonly used in sunblocks because it blocks or reflects ultraviolet rays, and doesn?t irritate the skin.

See the complete ?A-to-Z? Skincare Glossary at Skincare-News.com.

http://www.skincare-news.com/a-7663-SkincareNews_Glossary_Learning_Skincare_Lingo.aspx


About Skincare-News.com??Your Source for Intelligent Skin Care?

Skincare-News.com is the online source for consumers seeking intelligent beauty and skin care news, advice, tips and articles. Founded in 2005, Skincare-News.com features articles, news items and frequently asked questions on skincare and beauty-related issues. Skincare-News.com is located in Sacramento, California, but receives visitors from all around the world. For more information, visit http://www.skincare-news.com.

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Beauty and Skin Care Resource Store Launches Facebook Pages for Accessible Beauty News, Reviews and Tips

Sacramento, CA (PRWEB) July 06, 2011

For intelligent answers to beauty questions any time of the day or night, Skincare-News.com now offers Facebook sources with beauty news, tips, FAQs and reviews. Facebook posts feature updates on anti-aging, acne, skincare ingredients, makeup, cosmetic procedures and natural options for healthy, beautiful skin.

Learn the ins and outs of skin care through unique social media pages that cover all aspects of skincare and beauty, through the convenient format of Facebook:

Skincare Tips offers updates on the latest in skincare and beauty. Find out if sunscreen is still necessary for people over 65 years old (it is!) and what products to include on a back-to-school skincare list. Fans will also learn about key ingredients like glycolic acid and how they can help with acne, aging and other skin concerns.

http://www.facebook.com/pages/Skincare-Tips/208656589165997

Skincare-News is the go-to Facebook source for recent beauty articles, tips and FAQs. Get information on skin conditions like bruises, acne and ringworm, plus seasonal tips on holiday gifts and keeping skin healthy all year long.

http://www.facebook.com/pages/Skincare-News/162103790507387

Find answers to common beauty questions, from budget skincare to DIY hair treatments, in excerpts from the comprehensive Skincare & Beauty FAQ Handbook:

Skincare Questions is an interactive way to find beauty and skincare solutions. Question topics range from how to refrain from skin picking to makeup tips and the effects of lifestyle choices (like smoking) on the skin. Posts also include links to the Skincare & Beauty FAQ Handbook, which offers readers a complete guide to acne, anti-aging, hair care, budget beauty and more. Example post:

? Q: I recently moved to a region with hot, humid summers. My normal base foundation is too heavy and shiny in the heat. Is there a warm-weather alternative that doesn?t sacrifice coverage?

A: Try a tinted and oil-controlling matte moisturizer like Cosmedicine Medi-Matte Tint Oil Control Lotion SPF 20 - Medium Skin. If you need extra coverage over problem areas, use in combination with a cream-based concealer.

http://www.facebook.com/pages/Skincare-Questions/116524791763292

Beauty Questions takes all the guesswork out of a beauty routine?especially for those who can?t make it to the dermatologist on a regular basis. Fans of Beauty Questions can receive basic guidance on issues like acne, natural skincare and premature aging. For example, find out how to create a DIY concoction for a pimple using aspirin and water. Example post:

? Q: Since discontinuing the pill, I always get acne around my chin during my period. What should I do?

A: It?s common for women to break out during menstruation; your chin is prone to pimples and redness during this time. Apply an acne spot treatment a few days before and during your period to keep pores clear. Active ingredients ? such as salicylic acid and benzoyl peroxide ? should help.

http://www.facebook.com/pages/Beauty-Questions/173311212714468

Skincare FAQs provides an easy guide to separating fact from fiction in the realm of skincare. From DIY summertime beauty treatments to dispelling the myth of chocolate causing acne, this Facebook page helps shed light on key skincare habits and tips for saving time and money.

http://www.facebook.com/pages/Skincare-FAQs/111221578962426

Before investing in new beauty products, it helps to get reliable reviews. The following pages offer rich, informative reviews on the latest acne, anti-aging, hair and skin products and treatments:

Skincare & Beauty Product Reviews provides links to product reviews for both men and women. Discover new products, like Aramis Classic for men and Archipelago Botanicals for the body and home, and get intelligent information on luxury skincare tools, such as Baby Quasar MD and Clarisonic.

http://www.facebook.com/pages/Skincare-Beauty-Product-Review/131055920304516

Beauty Product Reviews gives reliable reviews on products like Whish Shave and Body Products, Perricone MD and holistic skincare lines like Borghese. Posts include tips on lip brushes, ingredients like vitamin C and nail polish. An example update linked to ?Top 25 Skincare & Beauty Books and Articles of 2010,? a thorough guide to the year?s most valuable beauty guides online.

http://www.facebook.com/pages/Beauty-Products-Reviews/175191219202812

Skincare Products covers everything from organic skincare to tanning products, with tips on ingredients and budget beauty. Fans can find out how to keep track of the lifespan of products, myths behind expensive formulas compared to drugstore brands, and pointers on creating flattering illusions using self-tanning products. Example post:

? Q: I?m looking for a bath product with aromatherapy benefits to reduce stress after work. What ingredients should I look for?

A: Embrace eucalyptus oil to soothe the spirit, Spearmint to clear your mind, vanilla to calm and comfort and lavender to help you relax and sleep better.

http://www.facebook.com/pages/Skincare-Products/220557301288430

Skin Care & Beauty Products doesn?t stop at skincare. Discover links to ?The Ultimate Guide to Healthy Hair? and ?3 Antioxidants That Boost Your Skin,? plus ?5 Common Skin Care Remedies Revealed.? With a particular emphasis on hair care, sun protection and anti-aging, this page can give anyone a much-needed beauty boost.

http://www.facebook.com/pages/Skin-Care-Beauty-Products/208569599166308

With updated information on products, ingredients, techniques and treatments, male and female Facebook users of all ages can find valuable information for attaining healthy hair, skin and body:

Beauty Zone offers tips for working professionals, with links to current articles like ?Makeup Looks for the Office? and ?10 Beauty Tips for the Business Traveler.? Fans can also find inspiring beauty quotes and information about professional treatments such as microdermabrasion and laser therapy, as well as electrolysis and other cosmetic procedures.

http://www.facebook.com/pages/Beauty-Zone/144131845660270

Beauty Secrets gives insights on lesser-known skin benefits, such as dry brushing and green tea. Unlock the secrets of great skin with tips on essential oils, natural acne treatments, antioxidants and more. Example post:

? Q: Can you recommend a good natural acne treatment for super sensitive skin?

A: Try honey. Naturally antibacterial, honey helps to clear acne while moisturizing and soothing the skin. Apply it directly to clean skin, leave on for 10 minutes and rinse off. Use it as a spot treatment or all over as a mask.

http://www.facebook.com/pages/Beauty-Secrets/147639101973734

Skin Care & Beauty Secrets delivers surprising facts about skincare ingredients, essential tips on skin cancer prevention and diagnosis, and links to anti-aging handbooks and FAQs.

http://www.facebook.com/pages/Skin-Care-Beauty-Secrets/118226311594104

Skin Care & Beauty Tips illuminates the potential risks of lifestyle choices such as smoking and caffeine and also offers tips and FAQs for refining an everyday beauty routine. Fans are welcome to post questions of their own, such as a recent inquiry about alternative treatments for hair loss. Men can benefit from posts as well: updates include tips on avoiding aftershave irritation and treatment for receding hairline.

http://www.facebook.com/pages/Skin-Care-Beauty-Tips/128062887271607

With the addition of Facebook to its breadth of online influence, Skincare-News.com provides the benefits of expert beauty and skincare information to social networkers seeking solutions to a full range of issues. Whether the goal is improving wrinkles or treating a condition like rosacea, scars or hair loss, Skincare-News.com?s Facebook pages offer reliable answers to all of life?s beauty questions.

About Skincare-News.com -- "Your Source for Intelligent Skin Care"

Skincare-News.com is the online source for consumers seeking intelligent beauty and skin care news, advice, tips and articles. Founded in 2005, Skincare-News.com features articles, news items and frequently asked questions on skincare and beauty-related issues. Skincare-News.com is located in Sacramento, California, but receives visitors from all around the world.

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Bel Mondo Beauty Launches Bio Cellulose Skin Lightener Mask

Washington Township, NJ (PRWEB) April 11, 2011

Bel Mondo Beauty today announced the availability of the Bio Cellulose Skin Lightener Mask -- a premium facial sheet mask that brightens skin tone while working to lessen the appearance of dark spots and hyperpigmentation.

The mask is infused with 5 active ingredients, including niacinamide, melaclear-2, and licorice root extract, that work in tandem to provide lightening benefits as well as limit melanin production. It requires no activators, can be applied in 20 seconds, and adheres to the face like a second skin ? thanks to the distinctive properties of the mask?s unique bio cellulose fabric.

Launched in March 2011, Bel Mondo?s series of bio cellulose facial masks were recently touted by beauty professionals Stacy Cox and Melissa Walsh as must haves for use in creating ?red carpet facials? ? comprehensive skincare treatments given before life?s most special occasions (http://www.belmondobeauty.com/about/blog/). Because of their bio properties, the masks have an amazing fluid-holding capacity, and excel at transferring deep doses of hydration that quickly transform dull, dry skin into skin that is radiant.

The MSRP for a single Bio Cellulose Skin Lightener Mask is $ 20; a box set of 5 masks retails for $ 80. Bel Mondo masks are intended for weekly/bi-weekly use as strategic complements to beauty regimens.

About Bel Mondo

Bel Mondo Beauty markets distinct beauty treatments through select retail and distribution channels. Our products are coveted by discerning beauty consumers who take every measure to have a more youthful, healthier skin appearance. Visit http://www.belmondobeauty.com for more information.

Why Bio Cellulose Is Special

Bio Cellulose is a bio engineered fabric with properties that are ideal for use in skin care. Bio Cellulose fibers are superfine, amazingly strong, amazingly durable, and water-loving (holding 100 times their dry weight). Facial masks made from bio cellulose have the unique ability to retain their shape without drying out and to adhere to skin better than any other sheet mask available. Read more at http://www.belmondobeauty.com/better_mask/bio_cellulose/

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Bel Mondo Beauty Announces Sole Distribution Agreement for Key Middle East Markets

Washington Township, NJ (PRWEB) October 11, 2011

Bel Mondo Beauty announced today that it has reached a three-year exclusive agreement with New Aspect, Incorporated to distribute the emerging brand?s distinctive line of facial mask treatments in Egypt, Saudi Arabia, Kuwait, and the United Arab Emirates.

In March 2011, Bel Mondo launched a line of anti-aging and skin lightening facial sheet masks made from bio cellulose ? an advanced bio material with physical properties distinctly beneficial for skin care applications (http://www.belmondobeauty.com/about/blog/).

?Spa-industry growth in the Middle East, along with optimistic spending projections for beauty and

well being products in the region, makes it an attractive marketplace for us,? stated Bel Mondo President Lou Martelli. ?New Aspect is a partner that will provide considerable access to our target customers and work smartly to establish the value and essence of our brand.?

Premium Niche for Professional and At-Home Markets

The performance attributes and premium nature of the bio fabric in Bel Mondo?s masks differentiate the product line from common fiber masks that have long been a staple of the beauty industry. Bel Mondo?s bio mask fabric is superfine yet extremely durable. Its three-dimensional structure replicates the structure of the facial skin trench, enabling it to adhere like a second skin and transfer intensely hydrating skin conditioners that transform complexions from dull to glowing in 20 minutes.

No Set-Up, No Clean-Up

Bel Mondo?s masks are infused with a rich blend of quality skin care ingredients. They require no set-up or clean-up, making them ultra convenient for consumers to apply at home and attractive for spa and beauty professionals to incorporate into facial services and achieve outstanding results.

?The appetite for cosmetics and personal care products in Middle East Gulf countries continues to grow,? noted Dr. Afaf Youssef, New Aspect President. ?Introducing Bel Mondo?s innovative mask line now is right in step with lifestyle trends and changing behaviors. Consumers here are more and more focused on overall wellness; they are willing and able to invest in premium beauty products that can deliver youthful appearance and fit seamlessly into their daily lives.?

About Bel Mondo

Launched in 2011, Bel Mondo Beauty markets distinct beauty treatments through select retail and distribution channels. Our products are coveted by discerning beauty consumers who take every measure to have a more youthful, healthier skin appearance. Visit http://www.belmondobeauty.com for more information, and follow us on Facebook (http://www.facebook.com/BelMondoBeauty) and Twitter (http://twitter.com/#!/BelMondoBeauty).

About New Aspect

Established in 2007, New Aspect dynamically searches for innovative beauty products that satisfy the spirit of the company?s succinct mission statement: ?younger forever?. New Aspect?s sales channel includes five-star spas, specialty beauty shops, and select pharmacies throughout the Middle East region. The company operates its own retail outlets as well.

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Syneron Beauty Inc. Launches Revolutionary New Skincare Product, Website

Toronto, Ontario (PRWEB) November 16, 2011

With the inaugural launch of their new website located at Luminaze.com, Syneron Beauty Inc. is unveiling Luminaze, labeled the catalyst for beautiful skin, their latest breakthrough in a series of skincare technology advancements. Syneron Beauty has developed Luminaze to offer a professional based formula for dark spot correction and skin brightening in a nonprescription solution. Luminaze contains the patented Active Luminaze? Enzyme, which safely and quickly improves the appearance of age spots, post-acne discoloration and other dark areas, restoring skin?s radiance and revealing a visibly brighter and more even skin tone.

Clinically proven to noticeably improve evenness of skin tone in just 7 days, the active catalytic enzyme behind the Luminaze? solution achieves optimal results by actually breaking down melanin, the pigmentation in our skin and hair. The results are healthier, brighter, and younger looking skin quickly and effectively. Luminaze contains the first and only active ingredient that actually breaks down melanin, and is faster and more effective than the leading prescription ingredient, hydroquinone. A split face, double blind clinical study involving 51 volunteers was conducted to compare Luminaze to a Hydroquinone (HQ)-based product. Results showed a 15% improvement in overall fairness after only 8 days of use with Luminaze and no improvement with the HQ. Uneven skin tone and dark spots improved by 29% after 31 days of use with Luminaze and only 15% with the HQ.

The science behind Luminaze begins with the Active Luminaze? Enzyme, which is found high in the Swiss Alps, harvested from a mushroom that grows on trees. Properties in the mushrooms cause the surrounding bark on the trees around them to decolorize. These same properties were later found to break down the melanin in skin and dramatically improve the appearance of dark spots from the sun and aging. These active catalytic enzymes, or targeted proteins, increase the rate of chemical reactions, providing superior safety over other harsh chemical products, such as Hydroquinone. The Luminaze enzyme is designed to specifically target melanin and does not react when in contact with other properties; creating an effective, yet safe and gentle skin brightening treatment that can be used twice daily.

About Syneron Beauty Inc.

Syneron Beauty Inc. a subsidiary of Syneron Medical Ltd, is the global leader in the development of innovative and high performance beauty treatments and devices, empowering users with professional level solutions for at-home use.

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