Fluid Puts the ?Fun? in Functionality for Quidsi?s New Online Pet Supply Store: Wag.com

San Francisco, CA (PRWEB) July 14, 2011

Digital shopping innovator, Fluid Inc., has again partnered with Quidsi, the parent company of Diapers.com and Soap.com, to deliver a new retail destination for pet owners: Wag.com. The new website, which just launched, combines Fluid?s expertise in creating engaging, branded?but above all?highly shoppable Web experiences with Quidsi?s well-honed efficiency and customer-focused attention to detail. With Wag.com, Fluid and Quidsi have blended the convenience of a huge online pet store with the personal appeal of a neighborhood boutique, making it easy for shoppers to love it.

With Diapers.com, Quidsi quickly established itself as the company that occupied the nexus of superlative e-commerce execution and highly branded and functional e-tail websites. Quidsi and Fluid replicated that commercial success with Diapers.com (baby care), Soap.com (household essentials), and BeautyBar.com (prestige beauty). This string of hits have changed consumers? expectations of e-commerce websites by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a massive global retailer. For each website, Fluid?s digital agency partnered with Quidsi to develop a unique, authentic brand experience, bringing its deep expertise in brand immersion and customer conversion to help Quidsi drive consumer loyalty and spectacular results.

Wag.com: special strokes for pet owners of all stripes

For each new vertical market, the Fluid-Quidsi collaboration has innovated by adding a few standout features that make shopping more enjoyable and efficient than on competing websites. For Soap.com, Fluid designed ?My Lists,? a personalized section to help shoppers organize and remember the items they regularly order. For Wag.com, the focus is on the strong bond between people and their pets. Recognizing that pet owners tend to identify with their chosen animal friend, Fluid developed comprehensively themed sections of the website for six different types of pets: dogs, cats, birds, fish, reptiles, and small animals.

Quidsi and Fluid aimed for a modern aesthetic with touches of whimsy and nostalgia to surprise and delight shoppers, giving them impetus to explore the vast selection of top pet brands and products available. Wag.com introduces two new concepts: the ?First Day? widget that ensures a new pet owner purchases the pet basics, and the ?Pampered Pet Boutique? that showcases objects of desire in a high-end fashion store approach.

?Fluid goes way beyond what other agencies can deliver by creating online brand experiences that have a vibrant, rich, beautiful identity but are at the same time modern, functional and extremely shoppable,? said Josh Himwich, vice president of ecommerce solutions at Quidsi. ?Fluid understands that our customers want more than just a transactional website; they want to identify with a brand that speaks to them. With Wag.com, we?ve been able to accomplish that.?

?The Quidsi team continue to inspire us to search for new ways to make their online brands relevant and useful to their customers, and this process always leads to great ideas and execution,? said Andrew Sirotnik, chief experience officer at Fluid. ?Wag.com and its sister websites prove that retailers who focus on scale and efficiency don?t have to rely on sameness ? there?s always room for creativity to make that emotional connection with the consumer which in turn earns love for the brand and drives sales.?

About Wag.com

Wag.com is the ultimate online destination for the passionate pet parent, offering more than 10,000 products -- including food, treats, litter, toys, vitamins and health goods, grooming supplies, clothes, accessories and more. Orders over $ 49 are delivered for free in two days or less. The site carries both mass and specialty brands, offering pet owners a time-saving, hassle-free way of getting everything they need to care for their pet, be it a dog, cat, fish, bird, reptile or other small animal. Wag.com is part of the Quidsi family of sites, which is dedicated to making life easier for people through fast, free shipping, amazing product selection and extraordinary customer service. For more information, visit http://www.Wag.com.

About Quidsi Inc.

Quidsi is one of the world's fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty) and Wag.com (pet care). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

Fluid: Digital Shopping Innovation

Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail Experience Platform. Founded in 1998 and with offices in San Francisco and New York, Fluid?s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Coach, Diapers.com, Nine West, Reebok, Sears, The North Face, and Vans. For more information, visit http://www.fluid.com, and follow us on Twitter @Fluid or Facebook FluidInc.

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Three Client Wins for Robin Leedy & Associates, Specialists in Online and Traditional Media Communications for OTC Health and Beauty PR

Mount Kisco, NY (PRWEB) August 9, 2010

OTC personal health and beauty specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media marketing agency, continues its growth by adding three new clients in the areas of nutritional products PR, OTC personal health PR, lifestyle PR and beauty brands PR, with the addition of: Quality of Life Labs? Active Hexose Correlated Compound (AHCC) immune-boosting supplement from Japan, Blacksmith Brands? PediaCare line of pediatric cough/cold/pain remedies, and Nicene Brands? Topol Plus toothpaste and Porcelana skin lightening creams.

RL&A will conduct a multi-media campaign to help introduce AHCC, the world?s most researched specialty immune compound, to U.S. consumers. Not only will the agency focus on media and influencer outreach, but it will also be producing video content for the Web tapping its new in-house digital content producer.

?With all the recent interest in compounds that help support our immune system, we?re looking forward to partnering with Quality of Life Labs to help build awareness for the benefits of AHCC and the strong science behind it using an integrated media approach,? says Robin Russo, RL&A president. ?Our extensive experience in PR for nutritional products, coupled with our strong internal expertise in social media marketing, provides the groundwork for our efforts for Quality of Life,? says Russo.

Just in time for the upcoming cold/flu season, the agency will also be conducting an integrated PR and social media campaign for the trusted PediaCare line of pediatric remedies. ?While a lot of moms have been reluctant to give medicines to their young children, it?s important for them to know about safe and effective options from a brand parents can trust,? says Alyson O?Mahoney, executive vice president and director of the social media division, ChatteRL&A, at the agency. ?As women, and with years of successful experience marketing to moms, we understand how to effectively communicate these messages and engage consumers in a two-way dialogue to gain trust and feedback.?

Rounding out RL&A?s recent new client wins are social media programs for Topol Plus toothpaste and Porcelana Day and Night Creams. Nicene Brands is headquartered in St. Louis.

RL&A gained its reputation as the PR agency for drugstore brands and is quickly becoming a social media marketing agency of choice for niche brands in these types of categories, ranging from nutritional supplements to OTC and personal care/HBA brands. With more than two decades of experience, including beauty brands PR, nutritional products PR, women?s healthcare PR, lifestyle PR, event planning, social media marketing, Facebook development and management, influencer outreach (consumers and healthcare professionals) and word of mouth marketing, the agency, including its social media division ? ChatteRL&A ? is creating customized communications programs that deliver targeted brand messaging, whether via editorial placements in magazines or on TV, through key bloggers and other category influencers, or on social networking sites, such as Facebook and Twitter.

?What?s nice about our agency is that we?ve developed a business model over the past 26 years that allows us to work with smaller brands that have smaller budgets, yet still deliver a strong ROI and uptick in sales,? says Russo. ?You don?t have to have a huge budget to break through the clutter with strong messaging and creative tactical approaches that resonate with consumers. Social media is the great equalizer when it comes to results that impact the bottom line.?

For more information on social media, social networking PR, and OTC health and beauty PR programming, contact Robin Russo at (914) 241-0086, ext. 16 or Alyson O?Mahoney, ext. 13, or visit http://www.robinleedyassociates.com

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Watch Carolina Panthers vs Arizona Cardinals Live Streaming Online Regular Season September 11-2011| Watch Online at http://www.usanfltv.com

New York, NY (PRWEB) September 09, 2011

Cardinals vs Panthers Live 2011 NFL Regular season kicks off this week in U of Phoenix Stadium, Glendale, AZ .Carolina Panthers vs Arizona Cardinals Live Streaming NFL Regular Season Coverage starts at 4:15 PM ET, September 11, 2011 .The game Cardinals vs Panthers will be televised on NBC.

Cardinals vs Panthers Live Online - http://www.usanfltv.com/

Arizona Cardinals face the Carolina Panthers in Week 1 of the NFL season. Both teams are very different from last year when the Panthers beat the Cardinals last in the season.

Arizona Cardinals were considered the softest team in the playoffs, unable to win far from home and carrying the scars of years of ineptitude. But behind their cagey quarterback, dynamic receiver, improved defense -- and a big assist from Jake Delhomme's horrible night -- the Cardinals are a win away from the unthinkable: a berth in the Super Bowl.

Carolina Panthers vs Arizona Cardinals kick off the NFL season for both clubs on Sunday afternoon in Arizona. As a Carolina Panthers football fan since the start of the franchise, it is fairly easy to be excited about this 2011 NFL football season. Cardinals meanwhile are 3 years removed from their Superbowl appearance and their climb back to respectability continues with their home opener against the league's worst team from a year ago.

Cam Newton starts his first NFL game for the Carolina Panthers and yet it feels as though he will be dominant. Some of this is wishful thinking on my part, and I fully realize this as a fan. Still, if you watched him during the preseason games, you saw that he plays at a different level and speed than other NFL players.

Meanwhile, Newton's first target will be the Arizona Cardinals, Carolina's opening opponent in Week 1 of the 2011 regular season. Arizona was one of the worst defenses in the NFL last season, and was particularly gashed against the run.

It is somewhat comical that the 1-12 Panthers are actually favored against anyone. That being said, the 4-9 Cardinals have only won one game in their last eight outings. The Panthers have lost 10 of their 12 games they have played this season by double digit margins.

Carolina Panthers :

Carolina Panthers are a professional American football team based in Charlotte, North Carolina. They are currently members of the South Division of the National Football Conference (NFC) in the National Football League (NFL).

Arizona Cardinals :

Arizona Cardinals are a professional football team based in Glendale, Arizona, a suburb of Phoenix. They are currently members of the Western Division of the National Football Conference (NFC) in the National Football League (NFL).

2010 Carolina Panthers Leaders :

Passing: Clausen - 157-299, 1558 yds, 3 tds

Rushing: Stewart - 178 car, 770 yds, 2 tds

Receiving: Smith - 46 rec, 554 yds, 2 tds

2010 Arizona Cardinals Leaders:

Passing: Anderson - 169-327, 2065 yds, 7 tds

Rushing: Hightower - 153 car, 736 yds, 5 tds

Receiving: Fitzgerald - 90 rec, 1137 yds, 6 tds

Carolina Panthers vs Arizona Cardinals Schedule :

Carolina Panthers vs Arizona Cardinals Live

Coverage: Lise Streaming FOX TV

4:15 PM ET, September 11, 2011

U of Phoenix Stadium, Glendale, AZ

Cardinals vs Panthers Live Online - http://www.usanfltv.com/

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Announcing Over 370 ?Must-Shop? Stores, Where Every Online Purchase Gives Back to Charity at No Extra Cost to Consumers

Portland, OR (PRWEB) August 31, 2011

CafeGive? the online shopping site where every purchase benefits charity, today announced 13 new stores have joined the cafegive.com roster bringing the online shopping mall to over 370 stores. Cafegive.com provides links to the online stores so that consumers shop directly at the stores they love, get the same prices and the same discounts. The percentage of purchase that goes to a charity for each store is published on the website. And it?s free. It doesn?t cost anything to give back to worthy causes year round.

Shopping on CafeGive is as easy as 1-2-3. 1) Choose Your Cause - Visit CafeGive.com and select from over 125 causes that your shopping will support. 2) Go Shopping - Simply click on your favorite store and shop like you normally would. 3) Every purchase you make gives back. The stores pay for referring you and we make sure a percentage of your purchase goes to your cause. It's effortless! Use CafeGive for online shopping & give back with every purchase.

?Cafegive.com amplifies grassroots giving. We take a natural daily activity like online shopping and make it benefit causes,? commented CafeGive CEO, Sandra Morris. ?Shoppers can select from over 120 causes that help globally, nationally and locally and the amount that each store gives is documented on our website. Each individual purchase can make a small difference, but collectively we can make a big difference.?

Here are 12 new stores that just joined CafeGive for your shopping and giving pleasure.

Bebe: A distinctive line of contemporary women's apparel and accessories. Bebe fashions are aimed at breaking the mold by offering stylish women distinctive and inspirational fashion with an unmistakable hint of sensuality.

For Teachers Only: Actually for everyone! It's the place to go for personalized pens and pencils, brain teasers, light bulb pencil sharpeners and other cool tools that make learning fun! Focused on supporting the educational community with affordable yet high quality products, For Teachers Only provide products to motivate students and recognize their achievements.

Sam?s Club: It?s hard not to be attracted the big box collections of self-stick notes, clips, rubber bands, printer paper, trash cans, chairs, electronics, computers, towels and chips - you can never have too much. And they have free shipping.

Diaper.com: The largest online baby care specialty site in the United States. Tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic? Diapers.com is a better way.

Wag.com: Carries thousands of pet products ? from food, treats and toys to collars, habitats and grooming essentials ? across all the brands you already love, and lots of new brands to discover.

Beautybar.com: Find all your favorite specialty brands, the most exclusive beauty collections are here and are delivered right to your doorstep in as little as a day. Serving beauty devotees, novices and everyone in between, Beauty Bar is also the place to discover the latest beauty innovations and find the perfect gift.

Orvis: Offering distinctive clothing, home furnishings, gifts, and dog products and their world famous fly-fishing gear. Each item is rooted in authenticity and the outdoors, and all products are backed with a no-questions-asked guarantee.

Hammock.com: Whatever your choice or need, you're sure to find a hammock you and your family will love and use for years; whether on the beach, camping, in your own backyard, or even in your home, we've got your hammock, hammock chair or hammock with stand.

Crate & Barrel: Affordable, contemporary furniture, home decor, gifts, housewares, registry items and more. Crate and Barrel has everything you need to make your kitchen a functional and fashionable place to cook is here in the kitchen and food section. Shop the furniture collection to create a space you'll love to live in. Find furniture for every room, every style and every budget.

Swell: Surf lifestyle and killer surf lifestyle apparel and gear that help support the waves and beaches we all love. Swell offers products that support Surfrider, other eco-initiatives, and global greening. Definitely worth checking out.

Campmor ? For the serious recreational equipment enthusiast. They have all the gear for the outdoors including tents, racks, climbing, camping, winter sports gear, summer sports gear and all the fashions to go with the outdoor lifestyle. Their gear guru?s will help you with any questions or just provide great tips.

CB2 - The affordable and modern version of Crate & Barrel for the modern home. Design that's clever and in the moment, that's spare and simple but with great attention to details, that's priced smart so we can all have it all (and feel smart doing so). The only attitude you'll find at CB2 is creative, fun, happy to share.

CafeGive.com uses affiliate compensation fees as well as some direct relationships with online stores to support giving activities. Every time a consumer makes a purchase through the CafeGive website, a percentage of the affiliate compensation is paid to a 501(c)3 nonprofit organization that the shopper selected.

About CafeGive

CafeGive is a unique online marketplace that lets consumers shop for a cause. Cafegive.com is a free service connecting online shoppers to hundreds of brand-name online retailers and local and national nonprofit organizations to earn for their causes. In addition, CafeGive provides social networking tools to allow nonprofits and consumers to create specific fundraising goals and extend their reach to family and friends. The CafeGive website is the company?s first social responsibility related application combining philanthropy and online shopping. CafeGive is headquartered in Portland, Oregon. For more information visit http://www.cafegive.com

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RavalRx Expands Product Line Now Available for Purchase Online

Denver, CO (PRWEB) October 1, 2010

Denver-based facial plastic surgeon Jeffrey R. Raval, MD, FACS, has new products to his proprietary skincare line available on http://www.ravalmd.com. The line of anti-aging cosmeceuticals called RavalRx was developed by double-board certified Dr. Raval as a solution for high altitude skincare.

Coloradans are exposed to greater levels of sun, resulting in sun damage that contributes to aging. Tangible proof of that increased sun exposure is evidenced in the fact that Coloradans have a higher rate of skin cancer than all other U.S. states.

The risk of skin cancer should be a serious concern to all residents, men and women, children to elders, warns Dr. Raval. At the same time, the aging caused by sun damage is exponentially greater in Colorado?s dry climate with the chance of sunny skies 340 days a year. That was the inspiration for the RavalRx skincare line designed to hydrate and fight early onset of wrinkles and uneven skin tones.

The products were created to perform in the high plains and mountainous climate at 5280 feet and higher elevations.

Photodamaged, aging skin can be damaged at several levels: dermal, epidermal and color. Destruction of collagen and elastic fibers in the dermis results in surface irregularities?wrinkling and sagging. Along with upper dermis and deeper epidermal changes, blood vessels can become dilated resulting in redness, and pigment production can increase resulting is brown spots and patches.

The RavalRx skincare line treats all of these conditions and while some of the RavalRx skincare products are available online without a prescription, others require a prescription and accordingly an office visit. Product prices range from $ 42 - $ 90.

????RavalRx Essential Night Cream with antioxidants Vitamin C and Vitamin A enhanced formula with Retin A and Hydroquinone.

????Raval Rx Essential Night Cream restores the face with antioxidants Vitamin C and Vitamin A.

????B5 Hydrating Complex is a unique Hyaluronic acid-based gel designed to enhance skin moisture and reduce signs of photoaging.

????Raval Rx Antioxidant C & E Ferulic Serum are high-potency combinations of anti-oxidants with
a Hydroxyacid, providing both short-term cutaneous micro-exfoliation and longer-term

skin firming and protective benefits.

????RavalRx Raval Lightening C Serum erases sun damage, red and brown spots.

????Raval Rx Intense Moisture Cream combines ceramides, fatty acids and cholesterol that help restore the skin?s natural moisture barrier from within. Clinically proven to reduce dry, cracked, flakey skin compromised by procedures such as microdermabrasion, non-ablative light treatments and superficial chemical peels.

????Foaming Gel Gentle Cleanser is an extra gentle cleanser for redness-prone and sensitive skin. Contains Evodiox derived from the Chinese Evodia rutaecarpa plant. This 100% fragrance-free foamy cleanser helps remove excess lipids without over-drying.

????Lightening C Serum is enhanced with Vitamin C, Kojic acid, Salicylic acid and Green Tea. The formula is retinoid-free, steroid-free and sulfite-free.
Raval Facial Aesthetics is located in Cherry Creek North in Denver at 250 Steele St. The phone number is 303-381-FACE (3223).

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Naturalhealthstore.com, a Leading Provider of Natural Health Products and Natural Health Supplements is Announcing the Launch of their Online Health Store

Beltsville, MD (PRWEB) October 27, 2010

NaturalHealthStore.com, a leading provider of natural health products and natural health supplements is announcing the launch of their online health store and natural health library. The company is committed to ?Helping People Live Longer and Look Better?.

NaturalHealthStore.com carries only high quality alternative health products which are in compliance with FDA cGMPs for OTC drugs in all their Natural Health Stores. These natural health products include various discount nutritional supplements and natural remedies for all areas of health concerns, including: colon health, intimacy enhancement products, prostate health, kidney care, weight loss support, eye care, sleep aids, digestive aids, cardiovascular health, immune support, blood glucose support, joint care, pain management, energy supplements, metabolism support, fitness support, stress support, cold sore remedies, brain and nervous system support, respiratory care and more. The health store also features various natural health remedies specifically designed for children?s, as well as men?s and women?s health.

NaturalHealthStore.com also has a natural skin care and beauty line, which includes various natural anti-wrinkle products like MSM lotion, skin lightening products, skin moisturizers, hair supplements, facials and other natural personal care products. These come in various forms to suit a wide variety of needs, such as oral supplements, or topical creams and lotions.

NaturalHealthStore.com products were created to offer health conscious consumers the option of a single convenient powerful formula of nutrients, combined in the proper dosages, to address specific health concerns. The store features a wide selection of various pharmaceutical grade specialty natural health products. Among its vitamins, minerals, herbals and homeopathic products, there is also a wide selection of cleanses, probiotics, antioxidants, and detox products. Popular sellers include colon cleanses, Whole Body cleanse, BP Manager, MegaRed Omega-3, Diamaxol, Alive! Once Daily Multi-Vitamins, Progene Daily Complex, Fiber Delights and CardioStat Omega 3 fish oil, Boost Ultra for Men, Steel-Libido, Estroven Plus Multu-Vitamin, Fatigued to Fantastic! Energy Revitalization System.

NaturalHealthStore.com has also launched a comprehensive Natural Health Library where customers can find health articles featuring lots of information on various health topics. NaturalHealthStore.com believes that through education and awareness consumers can make better health decisions, take accountability and feel empowered. Articles in the Health Library include content on every major system in the body, including many parts of our physical, mental and emotional health. Customers and readers can enjoy articles on a wide variety of topics from dietary advice, stress relief, cardiovascular awareness, weight loss tips, immune boosting advice, cleansing, sexual health, cholesterol and blood sugar support, as well as tips and information for general health.

NaturalHealthStore.com is located in Beltsville, Maryland and can be contacted at 1-866-274-1866. Naturalhealthstore.com offers flat rate $ 4.85 ground shipping, free shipping on all orders over $ 70 and bulk discounts. All products come with a 30-day money back guarantee and product advisors are available and can be contacted to provide more information about the available products. NaturalHealthStore.com takes quality and value very seriously and is committed to providing the best natural products, for the best price.

NaturalHealthStore.com is a trusted source for pharmaceutical grade nutritional supplements, natural health products and skin care products.

Inquiries from professionals are always welcome!

Contact: Director of Marketing & Web Promotions

(866) 274-1866

admin(at)naturalhealthstore(dot)com

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Karnation Intimate Apparel Launches Mykarnation.com ? Lingerie Retailer's New Web Site Features the Ultimate in Intimate Apparel Available Online

Pocatello, ID (PRWEB) October 19, 2011

Karnation Intimate Apparel announced today the launch of its new Web site http://www.mykarnation.com featuring the ultimate in intimate online. Modeled after Karnation's physical store locations in Idaho Falls, Pocatello and Twin Falls, Idaho, the online store offers the retailer an opportunity to grow the company and serve more customers on a national basis.

The new Web site, designed in collaboration with boutique marketing firm FishTale Creative, features a sleek, modern and sexy design intended for maximum user enjoyment and a pleasurable shopping experience from browsing to buying. Mykarnation.com retails top selling products from premier lingerie designers including Dreamgirl, Leg Avenue, Seven 'Til Midnight, Betsey Johnson and Shirley of Hollywood to name a few. Just in time for Halloween, the mykarnation.com also features the season's most sought-after costumes from Roma, Bridget by Roma, Delicious, Dreamgirl, Leg Avenue and more.

"Mykarnation.com is something we have been working on for months and we are thrilled for it to be live so that we can reach even more customers searching for the ultimate in intimate apparel online," said Karnation Intimate Apparel owner, Michelle Meyer.

Mykarnation.com also specializes in the finest bras available online, offering tips and expertise to women searching for the right bra with the right fit, right now. Mykarnation.com's sexy selections also include plus sizes and bra cups up to a JJ for the curvy woman.

"85% of our in-store customers come in wearing the wrong bra size," said Meyer. "Karnation Intimate Apparel has built a reputation for our personalized bra fitting service and vast sizing options so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that complements both her individuality and body type."

For more information or to preview the ultimate in intimate apparel available online, visit http://www.mykarnation.com, or follow the company on Twitter @mykarnation and Facebook for the inside scoop on specials, new product launches and more.

About Karnation Intimate Apparel, Inc.

Karnation Intimate Apparel offers the ultimate in intimate. Always fun and a little bit flirty, Karnation has three physical stores located in Idaho Falls, Pocatello and Twin Falls, Idaho, all designed to help customers turn up the heat in their love life as much or as little as they want to. Karnation's personal shoppers have built a first-class reputation for putting customers first with unmatched customer service and undivided personal attention. At Karnation, discretion is the name of the game and the company cherishes the customer's privacy. Whether customers want to embrace an innocent, ultra-feminine vibe, unleash an adventurous side, or get a little more creative in the romance department, Karnation makes it easy with an extensive, exclusive product selection featuring intimate apparel, hosiery, bridal lingerie, plus size lingerie, romantic accessories, costumes, men's apparel, accessories and more.

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