OTC personal health and beauty specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media marketing agency, continues its growth by adding three new clients in the areas of nutritional products PR, OTC personal health PR, lifestyle PR and beauty brands PR, with the addition of: Quality of Life Labs? Active Hexose Correlated Compound (AHCC) immune-boosting supplement from Japan, Blacksmith Brands? PediaCare line of pediatric cough/cold/pain remedies, and Nicene Brands? Topol Plus toothpaste and Porcelana skin lightening creams.
RL&A will conduct a multi-media campaign to help introduce AHCC, the world?s most researched specialty immune compound, to U.S. consumers. Not only will the agency focus on media and influencer outreach, but it will also be producing video content for the Web tapping its new in-house digital content producer.
?With all the recent interest in compounds that help support our immune system, we?re looking forward to partnering with Quality of Life Labs to help build awareness for the benefits of AHCC and the strong science behind it using an integrated media approach,? says Robin Russo, RL&A president. ?Our extensive experience in PR for nutritional products, coupled with our strong internal expertise in social media marketing, provides the groundwork for our efforts for Quality of Life,? says Russo.
Just in time for the upcoming cold/flu season, the agency will also be conducting an integrated PR and social media campaign for the trusted PediaCare line of pediatric remedies. ?While a lot of moms have been reluctant to give medicines to their young children, it?s important for them to know about safe and effective options from a brand parents can trust,? says Alyson O?Mahoney, executive vice president and director of the social media division, ChatteRL&A, at the agency. ?As women, and with years of successful experience marketing to moms, we understand how to effectively communicate these messages and engage consumers in a two-way dialogue to gain trust and feedback.?
Rounding out RL&A?s recent new client wins are social media programs for Topol Plus toothpaste and Porcelana Day and Night Creams. Nicene Brands is headquartered in St. Louis.
RL&A gained its reputation as the PR agency for drugstore brands and is quickly becoming a social media marketing agency of choice for niche brands in these types of categories, ranging from nutritional supplements to OTC and personal care/HBA brands. With more than two decades of experience, including beauty brands PR, nutritional products PR, women?s healthcare PR, lifestyle PR, event planning, social media marketing, Facebook development and management, influencer outreach (consumers and healthcare professionals) and word of mouth marketing, the agency, including its social media division ? ChatteRL&A ? is creating customized communications programs that deliver targeted brand messaging, whether via editorial placements in magazines or on TV, through key bloggers and other category influencers, or on social networking sites, such as Facebook and Twitter.
?What?s nice about our agency is that we?ve developed a business model over the past 26 years that allows us to work with smaller brands that have smaller budgets, yet still deliver a strong ROI and uptick in sales,? says Russo. ?You don?t have to have a huge budget to break through the clutter with strong messaging and creative tactical approaches that resonate with consumers. Social media is the great equalizer when it comes to results that impact the bottom line.?
For more information on social media, social networking PR, and OTC health and beauty PR programming, contact Robin Russo at (914) 241-0086, ext. 16 or Alyson O?Mahoney, ext. 13, or visit http://www.robinleedyassociates.com
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